Accuracy
Accuracy is not accidental, nor optional, nor easy, yet it is essential. Accurate research (facts, sources) plus correct spelling, punctuation, grammar, diction, and usage are crucial no matter what the occasion for writing.
A piece of writing which contains numerous errors in these can lead a reader to the conclusion that the writer wasn't really concerned with either the subject or the reader.
Carelessness at any point in the writing process can lead to inaccurate conclusions.
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