Audience
A great deal will depend on whom you are writing for. Your form will depend on your content, and that will depend on who is going to read what you write. The clearer the picture you have of your audience, the better you can select and organize your material effectively.
If you keep a journal, you are most likely your only audience. If you have a job which requires you to produce written material on a regular basis, who your audience is will perhaps vary from assignment to assignment. When you take a course, your syllabus will list what is required of you and who your audience will be.
Some factors could include age, educational level, preferences, social or business status, expectations, and knowledge of the subject you are covering.
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